Audit Bureau of Circulations (UK)

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Audit Bureau of Circulations

Founded	14 October 1931
Founder	ISBA (Society of British Advertisers)
Focus	Newspaper and magazine circulation
Website	www.abc.org.uk

The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS^[1]).

Established in 1931 by the Society of British Advertisers (an organisation which later became ISBA^[2]), ABC is a founder member of the International Federation of ABCs^[3] and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium.^[4]

In May 2020, the board of the ABC voted to allow national newspaper publishers the option to ‘opt out’ of reporting their circulation figures publicly.^[5]